Welcome to Genesis Technologies

SalesSurge

Campaign creation platform for E-commerce vendors
Software testing in progress
Software testing activity being conducted for quality assurance
Testing being conducted for each of the application’s features

SalesSurge

Technology

Manual testing and Functional testing

Roles & Responsibility

Requirement Analysis, Defect reporting, Defect verification

Duration

Ongoing (7+ Years)
SalesSurge is a fully managed end-to-end personalisation platform that helps e-commerce marketers generate more revenue by engaging their customers with personalised experiences such as promoting offers , discounts etc. on their website in the form of campaigns. In this we trigger different types of campaigns such as embedded, notification, sticky, banner, overlays etc based on targeting and triggering conditions. SalesSurge major clients are L'Oreal Paris, Gammvert, Philips, Adidas, Nudeskin, Reebok, Laithwaites etc. We use VPN to trigger campaigns that target customers of different region all over the world.

01

Challenges

  • Understanding the campaign.​
  • Check every campaign, for various triggering conditions for Overlay(any kind of popup). The conditions parameters include location, Page, Visitor etc
  • Test each campaign on multiple browsers and devices by manipulating cookies.​
  • Email Remarketing Testing​.
  • Team synchronization during campaign testing.​
Step 01

02

Solutions

  • Management of campaigns in team on daily basis​.
  • Coordination with Project Manager and Dev Team.
  • Managing the test activities.​
  • Identified the best of the available tools for cookie testing such as Temper Monkey, Cookie Manager.
  • Implemented testing strategies and Test solutions whenever there is change in requirement​.
  • Backup resource to the project when main resource was on leave for on time delivery​.
  • Training and on-boarding process for new team members​.
Step 02

03

Benefits to the Client

  • Defect free campaigns. Campaign\s are tested on different configurations and devices, using Genesis' rich device library.​
  • Seamless and smooth operation and test management for campaigns.​
  • During campaign releases, team is available after office hours​.
  • On demand scalability, new team members are added on demand to take care of increased load during festival season.
Step 03

Wall of Words

Look, What client says about this project.

Genesis Technologies and their QA team are a great help, their flexibility and reliability are a great asset to any company, thanks guys. The team has been a great help in setting up our products on clients sites while we are rapidly changing what our products are.

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