Welcome to Genesis Technologies

Tagify

Data-driven tags that boost e-commerce engagement and sales
A colorful interface of the home page displaying various menu options
Interface displaying the statistics and benefits of the application
Interface displaying the blog page of the application

Tagify

Technology

React and MongoDB

Roles & Responsibility

Code Implementation, Bug Fixing, Documentation

Duration

Ongoing (6+years)
A JavaScript tag-based platform enhances e-commerce website personalization, boosting conversion rates. Personalization spans Audience Segmentation, Connected Experiences, Device-Optimized Experiences, Lead Capture, Product Recommendations, Acquisition Source Messaging, Promotional Experiences, Email Remarketing, and Social Proof. Developed a Chrome Extension creating unique selectors to map data variables, enabling various site actions such as changing the environment, enabling debug mode, and opening the preview app.

01

Challenges

  • Creating common features to work on multiple websites with different 3rd party integrations.
  • Analysis and scraping of information from the front end of websites with limited access.
  • Making the features and campaigns work on all devices.
Step 01

02

Solutions

  • Analysis of Adobe Analytics and injecting Yieldify tag through it on various websites with documentation.
  • Updated the node versions of the repositories like Wildfire and Forge.
  • Providing feasibility for the tasks using ploppable features and updating the usability of ploppable and stand-alone features.
Step 02

03

Benefits to the Client

  • Enhancing the use of features and their platform for showing dynamic data on the campaigns.
  • Extended the platform mapping features like regex to be used with capture groups.
  • Enhanced the usability of many features to be used with various options on multiple sites.
Step 03

Wall of Words

Look, What client says about this project.

Genesis Technologies and their QA team are a great help, their flexibility and reliability are a great asset to any company, thanks guys. The team has been a great help in setting up our products on clients sites while we are rapidly changing what our products are.

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